| Benchmark Report | Pages |
| Key Take-Aways and Executive Summary | 3-6 |
| Marketing Knowledge - Where Are You Now? | 7-15 |
| Marketing Attitudes - Where Are You Now? | 16-25 |
| Key Relationships | 26-37 |
| Benchmarking - How Do We Compare? | 38-49 |
| Key Gaps and Opportunities to Improve | 50-69 |
| Performance Gaps and Training Guidelines | 70-90 |
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